Even with the growth of the Internet, catalogs still serve a vital role with their ability to bring end-users new ideas, showcase products, and be delivered and used anywhere. In fact, studies show that much use of the Internet for shopping starts with a catalog. However, with rising postage costs, there is a real need for a solution such as Bolloré Thin Paper: high-quality reproduction, consistent presentation, superior tactile feel, and lighter weight, all in one.
Bolloré Prima papers offer excellent brightness, contrast and print reproduction. Their high degrees of whiteness and opacity make it possible to print catalogs in basis weights as low as 19 lbs without significant worry about the page layouts. Reducing paper weight means that you can keep, or even add, working pages while lessening the impact of postal costs.