Despite the competition of online resources and the fact that many of us research and plan a holiday online, travel guides in print are still incredibly popular.
On top of that, you can add your own notes to a travel guide, leaf through it for additional information, and take it with you on your travels.
Nobody wants to lug a heavy or bulky guide around with them on holiday,
but the content has to be accurate and readable. Those who advertise in travel guides usually demand superior reproduction quality; they want their product to stand out as much as possible.
With the Primalux range, Bolloré Thin Papers has developed the perfect medium for this: paper that’s light, durable and produces high quality print.